Our Story

Founded in 1994 by a family originally from Zacatecas, Mexico, Herradura De Oro has proudly served Ontario, California, and its western and charro community for more than three decades. Built on a foundation of family, tradition, and cultural heritage, our store reflects the values and customs that have been passed down through generations.

At Herradura De Oro, we bring together authentic Mexican traditions and trusted modern brands to offer a wide selection of western apparel, boots, saddles, riding gear, and accessories. Whether you are an experienced rider, part of the charro community, or simply appreciate western style and craftsmanship, our goal is to provide products that reflect the quality, character, and traditions of the western lifestyle.

Our roots in Zacatecas remain an important part of who we are. The traditions, culture, and appreciation for charro heritage that our family brought to California continue to shape our identity and the way we serve our customers. We understand that western wear and riding equipment represent more than everyday necessities. For many, they are an expression of family history, cultural pride, and a way of life.

For us, Herradura De Oro has always been more than a place to shop. It is a gathering place for our community, a celebration of Mexican and charro heritage, and a connection between the traditions of the past and the generations that carry them forward.